FBIF2021 Agenda

Explore New Growth

  • 9:00

    Innovating for a More Sustainable Future

    Chris Pipe, Head of Nestlé Research & Development China, Nestlé R&D (China) Ltd.

  • 9:35

    In Search of the Next Ten-Billion Dairy Product

    Dairy is probably a category with the most members at the ten-billion club in the food and beverage industry. It meets customers' necessary demands and penetrates through multiple consumer groups. With high achievements, we should always look further. What are the underlying rules of new product development in the dairy market? What will be the next ten-billion dairy product? These are good questions to explore.

    Yun Zhanyou, Assistant President,Yili Group

  • 10:05

    Food Show Tour

  • 10:50

    [CEO Dialogue] The Development Path of Regional Dairy Enterprises

    As competition remains fierce, how can regional dairy companies stand out? How do they achieve high-quality growth with differentiation? And how could they win more local consumers by uninterrupted innovation? The top expert from the dairy industry are invited to exchange their views & insights, so stay tuned! (Let's have a taste of the dairy products from these different regions as well! )

    Yiyi Chen, President, Royal Group Co., Ltd.

    Fan Lidong, CEO China & SVP Technology AP, SIG Combibloc

    Rui Fei, General Manager, Tianyou Dairy

    Gang Hu, General Manager, Terun Dairy

  • 11:40

    Regional Dairy Products: Key Points to Attract Regional Traffic

    Have you ever thought about this question: unlike bakery products, which is very successful in opening regional markets, every region has their own local dairy brand. Today, as traffic becomes increasingly expensive, attracting new customers and reserving old customer base are both very important. What's the secret of regional dairy products?

    Gautam Seth, Vice President, NielsenIQ BASES, Asia Pacific Middle East & Africa

  • 12:00

    Lunch and Food Show Tour

  • 14:20

    Bull Market for Goat Milk

    Goat milk is attracting increasing attention. According to Dairy Association of China, goat milk market registers a CAGR of 20-30%, where major brands have been making efforts especially in goat milk powder.
    Will goat milk, the product that stands out in the dairy market, be the new industry disrupter? Has the highlight of the goat's milk moment arrived?

    Yanmei Hou, R&D Director, Ausnutria Kabrita China

  • 14:50

    Hey! Who Moved My Plant Milk?

    The plant-based milk market is growing very fast, and on the shelves in Europe and the United States, plant-based milk is already on a par with cow's milk. But is the ambition of plant-based milk only to replace dairy products? What kind of innovation can we do with plant-based milk? What could be its transformations?

    Dr. Ronnie Yuan, Innovation Director, DSM Hydrocolloids

  • 15:20

    Food Show Tour

  • 15:50

    Is Milk Tea a Commercial Opportunity for Dairy Brands?

    Milk tea innovation is in full swing, but it's all about milk and tea. From non-dairy creamer to pure milk, to fresh milk, dairy products have made headway in milk tea innovation. What are the trends and technologies that can be applied when dairy brands want to do something new in the milk tea market?

    Edgar Gong, Product Portfolio Director, Cargill China Grain & Oilseeds

  • 16:20

    Welcome to the "New Consumption Era"!

    What consumption vicissitude shows is the change of consumer demand. Dairy products, as "rigid demand" products, face the eternal core of consumers in the consumption scene, and naturally bear the brunt of consumers' higher requirements. When consumers pay more attention to the product power of dairy products, the product becomes the best "shelf" of the brand. In this new consumption era, what new requirements do consumers put forward for dairy products? How can dairy companies communicate with consumers through their products?

    Wentao Qian, Ambient Product R&D Center, Dairy R&D Director, Mengniu Group

    Liu Huan, Vice President, Adopt a Cow

    Yanyan Liu, Deputy General Manager, Junlebao Dairy Company

  • 9:00

    War of Fresh Milk: Source ≠ Market

    This year, all eyes are on the escalated competition in pasteurized milk. With the help of UHT milk featuring long shelf lives, milk has been introduced to the Chinese families in the past few decades. But in recent years, the growth of liquid milk has encountered a bottleneck; especially since 2020, major players have all turned their eyes to fresh milk. Compared with the international fresh milk market, the one in China is still a blue ocean. Here comes the question: how to deal with fresh milk's short shelf life and temperature requirements?

    Lu Junfei, Vice President, Marketing Director and General Manager of the UHT Milk Department, BRIGHT DAIRY & FOOD

  • 9:30

    Classy Kiss Phenomenon: the Power of Focus

    Classy· Kiss, a Chinese local brand with a heavy European aristocratic style, has brought an unprecedented reform for the domestic yoghurt market. Aiming at highend yoghurt market, it narrates a story about mastiffs, milk cars and European aristocrats. From its "yoghurt of origin series", "enjoy one hour after meal series", to its "007 yogirt", each of its products is a breakthrough for the industry innovation. They do not launch new products frequently and only target a very specific user segment, yet each new release of Classy Kiss can win the market quickly and stably. Are you curious about that what unique insights are lied in their products? How do they win?

    Wayne, General Manager, Green's Bioengineering Co., Ltd(Classy-Kiss)

  • 10:00

    Food Show Tour

  • 10:45

    Get Easy Lifestyle via Functional Dairy- Under the New Normal of the Epidemic

    Speaking of what the epidemic has brought us, a deep understanding of “Health”, a keyword that is closely related to us in 2020, of course, meanwhile the disruptive changes in our existing lifestyle.
    As we enter the new normal of the epidemic, consumers will enable a broader and multi-level definition of "health" to the easy lifestyle they desire: from physical health to emotional health, and healthy balance between lightness and indulgence.
    Please follow in our footsteps to see how functional dairy products empower consumers in terms of the easy lifestyle under the new normal of the epidemic.

    Ava Huo, Strategic Marketing Manager, IFF

  • 11:15

    Let the Function be Visible

    "One of the most noteworthy benefits of yogurt is gut health. Consumers understand that probiotics can maintain the balance of the intestinal microbiome. But they also feel that most probiotics will be inactivated by the acidic environment in the stomach, and will never make it to the gut.
    How could we let consumers perceive the function of yogurt? Visible features may make it easier to communicate effectively with consumers."

    Will Zhang, Vice President, New Hope Dairy

  • 11:45

    Compass for Particle Dairy Drinks

    It's said that the milk tea on the street is more and more like "eight treasure porridge", so it can be seen that "feeding" this thing is particularly important for the reproduction of street drinks. But there is a question, what is consumers' favorite ingredient in milk tea? Big data research will tell the truth. Please join us for insights into consumer demand and particle dairy trends. Let's see the compass for particle dairy drinks with inspiration.

    Virginia Lu, Head of Marketing, Cluster AP-N, SIG Combibloc

  • 12:15

    Lunch and Food Show Tour

  • 14:00

    Hyper-high Protein: Will It Become the Next Bestseller?

    With increasing health concerns, consumers are increasingly looking for high-quality, high-protein products. In China, Greek yogurt is already a household name, but there are more treasures hidden in the European and American markets. To name a few, the fat-free Skyr that contains 3 times more protein than average yogurt, and the smooth, rich, cheese-like Quark. Will the next bestseller come from these products?

    Annie Liu, China Country Manager, Innova Market Insights

  • 14:30

    Yogurt or Cheese?

    We produce yogurt following these steps: Firstly, skim and ferment fresh milk; Secondly, use European fresh cheese technology to separate some whey; Finally, backfill butterfat into yogurt. The finished product tastes so rich and smooth. What in essence is it? Yogurt or cheese?

    Fabio, Founder, Öarmilk

  • 15:00

    Crispy Protein

    When we talk about protein, what comes to your mind?
    Is it the chicken breast or fish that requires your cooking skills, or those muscle-building products like protein powder and protein bars? A new form of protein has emerged: crispy like potato chips, and fun like snacks. Being healthy and tasty at the same time may not be so difficult in the near future.

    Star Sun, CEO, Galaxy Food

  • 9:00

    Where's the Next "Zero Sugar Sparkling Water? An Analysis of the Chinese Beverage Market

    If developing an innovative and successful product is "building a house”, then market analysis plays the role of "laying the foundation”.
    In this era of increasing consumer voice and choice, product innovation can no longer be done behind closed doors. So how will each category perform in the 2020-2021 Chinese beverage market? What are the consumer scenarios, motivations, and preferences? What kind of product innovation will be popular?

    Jason Yu, General Manager in Greater China, Kantar Worldpanel

    Lynn Zhang, Managing Director, Kantar Insight China

  • 9:30

    From Mongolian horse milk drink to "the drink that represents Japan", why Calpis has been being a best-seller for a hundred years?

     If the drink that represents America is Coca-Cola, then the drink that represents Japan must be Calpis, and there are even a large number of Chinese diners who say, "When I enter a Japanese restaurant without Calpis, I leave."
    Historically, Calpis has crossed the cycle several times through product innovation: in 1991, it launched "Calpis Water" in competition with ITO EN's Oolong Tea and Suntory's BOSS Coffee, and from 2017 to 2020, it launched a number of healthy or functionalized products such as fat reduction, cognitive maintenance, intestinal health, blood pressure reduction, and soy milk lactic acid bacteria drink. What is their "innovation code" of being a best-seller for 100 years?

  • 10:00

    Food Show Tour

  • 10:30

    Reserved Topic for Chr. Hansen

  • 11:00

    [Panel Discussion] Trick or Treat! The Headache of Parents and Innovation Opportunities in Children's Beverage

    Facing "Trick or Drink" from kids, parents can hardly find tasty drinks that are healthy enough for children. If you happen to be a parent, this topic is bound to deeply resonate with you. Compared with ordinary drinks, 70 percent of parents prefer purchasing drinks specially for children. So:
    -Will children's beverage become the next blue ocean? What are the pain points or resistance in the market?
    -How should children's beverages be innovated in terms of category, product ingredients, functionality and technology?

    Yun Chen, CEO & Co-Founder, Jelley Brown

    Kai Ou, Director of the Food and Beverage R&D Center, Hangzhou Wahaha Group

  • 11:45

    Lunch& Food Show Tour

  • 13:30

    Better Juice: The Magic of diverting 80% of sugar into dietary fiber and still being sweet

    Eran Blachinsky, Founder & CEO, Better Juice

    Gali Yarom,Co-Founder, COO & VP Business Development, Better Juice

  • 14:00

    A Cup of "Fresh Coffee" Rooted in the Supply Chain

    In the past two to three years, we have witnessed the explosive market growth and product upgrade of the Chinese coffee market. From the consumer's point of view, coffee is a kind of demand that can be met by various product forms and consumption scenarios, with retailing models such as boutique freeze-dried, cold brew liquid and hanging ear coffee, and freshly ground models such as take-out, convenience stores and cafes all having their own pursuers. But when looking at product innovation, how should we restore a good cup of coffee for the largest number of Chinese coffee consumers?

    Hao Lin, Founder, TASOGARE

  • 14:30

    Reserved Topic for Greenxtract

    Ya Cai, Founder, Greenxtract
    Junkuan Wang, CTO, Greenxtract

  • 15:00

    [Panel Discussion] How to Reproduce the Successful of New Tea Beverages in Packaged Drinks by Reproducing its Experience?

    Reproducing a cup of "freshly made coffee" in packaged drinks is becoming a way of creating better experience for consumers, including Wahaha's brown sugar milk tea that "reproduce" LELECHA's brown sugar pearl milk, Uni-President's CHORD that "reproduce" NAYUKI's freshly made fruit tea, blend tea bags that focus on multiple flavors, pure tea that restore the essence of tea, concentrated extract and instant powder that pursue the balance of convenience and quality.
    Could the innovation of packaged beverages aiming at better experience achieve the same success as the new tea drinks? The panel will explore this topic from three dimensions: market demand, product direction, and process innovation.

    Rock Lv, CBO, T9
    Phoebe Lin, CMO, CHALI

  • 16:15

    Flower + Fruit + Herb + Alcohol, How Does Hope Water Differentiate the Product by "Chinese Herbal Beverage"?

  • 8:30

    How to Develop Innovative Snacks in the Segmented Consumption Market of China?

    Hao Cheng, Executive Director, Ipsos in China

  • 9:00

    Reserved Topic for Firmenich

    Dong-Fang CHEN, Vice President R&D Asia Pacific, Firmenich

  • 9:30

    Texture Design, a New Breakthrough Point for Snack Innovation

  • 10:00

    Food Show Tour

  • 10:40

    Snacking Nutrition from Milk Essentials

    As the concept of health gains popularity, consumers also have functional expectations for snacks. Healthy ingredients such as prebiotics and protein from great milk essentials are gradually being applied in various snacks. What are the application benefits of protein in snacks? In addition to protein supplements, what other functions can milk essentials achieve? What diversified healthy snack applications(such as protein bars, snack yogurt, high-protein jelly, etc.) are favored by consumers?
    FrieslandCampina Ingredients will open our minds with innovative applications of high-quality healthy ingredients: Snacking Nutrition from Milk Essentials.

    Nash Tian, Market Unit Director of Adult Nutrition, FrieslandCampina Ingredients

  • 11:10

    [Interactive Discussion] Taste Challenges for "Healthy Food"

    Consumers are craving for a healthy life, but most of them are unwilling to sacrifice"delicious taste" for it. In this round of interaction, we will discuss from a different angle about healthy snack innovation: How can snack brands avoid ignoring "delicious tastes", the most attractive element for consumers, while keeping the product healthy? How to balance "healthiness" and "deliciousness"? Meanwhile, the products that claim to be healthy but may have been too focused on the function will be collected to see that how they may be improved.

    Tian Xia, Product Director, Beast Life

    Ying Lu, Vice President, Boohee

  • 12:00

    Lunch& Food Show Tour

  • 14:00

    Reserved Topic for minayo

    Ran Hu, Founder & CEO, minayo

  • 14:30

    【Group Discussion】How "Powerful" Should Functional Food be?

    Take GABA gummy candies as an example: too strong functionality may make consumers drowsy in unexpected circumstances, while too weak functionality may not be able to achieve the expected relaxation effect. How to decide the level of "functionality"? What are the differences in consumer acceptance and expectations for functional foods between different countries? Should functional food be more "functional" or more "Food"?

    Ran Hu, Founder & CEO, minayo

    Dr. Lynn Zhao, ANC and PNC China R&D Head, H&H Group

    Tong Gao, General Manager for E-commerce Unit, HuQingYuTang

  • 15:10

    Reserved Topic for Nitta Gelatin

    Sakamoto Yukitaka, Director, General Manager, Shanghai Nitta Gelatin

  • 15:40

    Cosmetics Mark on Functional Food?

    From the pursuit of beauty to the pursuit of "inner and outer beauty", female consumers have become a force not to be ignored in the consumption of functional foods, and this trend has even attracted some traditional beauty companies to enter the functional food industry.
    So what are the features of female consumers? Which functions are most popular among them? And what kind of products are most easily accepted by them? These questions must be considered if we want to capture the hearts of female consumers.

    Carol Zhou, Senior Vice President, China Business Innovation & Investments, SHISEIDO

  • 16:10

    Food to Boost Your Mood: Sometimes Healing, Often Caring, Always Comforting

    According to the latest statistics, GABA has become the most commonly used functional ingredient in functional foods in Japan, including dairy, beverages, candy, etc. The popularity of GABA reveals that in a stressful and fast-paced life, people are concerned about their emotions, and emotional foods are becoming more and more popular. So what are the ingredients often used in these foods? At the same time, due to the special nature of psychological perceptions, what are the ways for brands to further communicate with consumers beyond adding functional ingredients to become their intimate friends, thus truly achieving the goal of being "sometimes healing, often caring, and always comforting"?

  • 16:40

    Function: A Fillip to the Confectionery Market

    The traditional confectionery market has been impacted by health consciousness and sugar reduction trends. However, some Japanese snack companies have found new growth drivers with functional sweets. What are the advantages of confectionery among functional foods? Which features are suitable to be presented through a candy bar? How do you convey the functionality of the candy to consumers?

  • 9:00

    Why do we Organize this Alcohol Innovation Forum?

  • 9:10

    An Overview of the Drinking Habits of the New Generation

    In the past decade, consumers’ attitudes towards alcoholic drinks changed significantly. From product perspective, the idea of “drink less but better” drives consumers to reduce drinking frequency, but drink higher-end alcohol. From channel perspective, online sales have skyrocketed, and online channels poses challenges to the traditional dealer channel in alcohol industry. From scenario perspective, more and more people choose to drink at home due to the pandemic. In addition, the demography of drinking is also changing, as more and more women started to savor alcohol. In the future, which way of drinking will be the most popular among the new generation of consumers?

    Shiyao Chen, Principal, Kearney Greater China

  • 9:40

    【Panel Discussion】 Customer-centralized Strategy

    How can alcohol companies break the limitations of their own and build a customer-centralized strategy with new products, young brands, and new retail channels?

  • 10:20

    Food Show Tour

  • 11:00

    Digital Transformation Empowers the Next-gen Innovation in the Alcohol Industry

  • 11:30

    【Panel Discussion】Internationalization Strategy

    Baileys, Jägermeister, Absolut Vodka, Cointreau, Chivas, Bacardi... These liquor, whose categories and brands originate from overseas countries, have now acquired a large fan base in China. In contrast, Chinese liquor has not fully opened overseas markets yet. How to build international brands?

  • 12:00

    Food Show Tour and Lunch

  • 14:00

    【Tasting & Story】The Beauty of Whiskey

    Liu Wei, Brand Ambassador, Diageo 

  • 14:50

    Too Big to Be Craft Beer?

    Craft beers seem to face various controversies these days: With the rapid development, are some breweries too big to make craft beers? Are those craft beers that make concessions to satisfy most consumers still considered craft beers?
    The gradual popularity of craft beers can be regarded as an explosion of a new category, and it also implies an overall upgrade of the beer industry. How to treat craft beers rationally? How can craft beers seize the opportunity in the alcohol market which is constantly influx of young consumers?

    KAI SHEN, Founder of Dream Brewing, Jiuhuar & 8 Pints

  • 15:20

    Food Show Tour

  • 15:50

    Reserved Topic for Kaishan

    Terry Tang, Founder & CEO, KAISHAN

  • 16:20

    【Panel Discussion】The Battle for Differentiation of Low-alcohol Drinks

    Many new kinds of low-alcohol drinks appeared in 2020, such as hard seltzer, tea wine, rice wine, and etc. How can these low-alcohol drinks seek differentiated development from product innovation?

    Huimin Tang, Founder, MissBerry

    Crea Liu, Branding Dirctor, GIARDINO ESTATE

    Shuo Liu, Founder & CEO, MitUP Exquisite Brew

  • 17:00

    Non-alcoholic Liquor: Liquor of Next Generation?

    Out of health concern, a growing number of young people opt not to consume alcohol or to consume less alcohol. But young people do not "dislike drinking itself", they just hate the "side effects" of drinking. Young people who want to "have a cake and eat it" promoted the development of a new category-non-alcoholic liquor. What exactly is non-alcoholic liquor? How is its brewing process and taste different? Most importantly, who will pay for non-alcoholic liquor?

    Ouyang Zhian, VP-China, Lyre's

  • 9:00

    Remarks from President

  • 9:05

    Hand of an Angle: Let the Bottle Speak for the Brand

    Because of its signature bottle shape, DILE wine is affectionately nicknamed "Hand of an Angel" by consumers. Actually, the bottle has become the most distinct feature of the brand DILE. Many consumers recognize this brand when they lay eyes on the bottle. Where did the inspiration for "Hand of an Angel" come from? How to create a unique brand through packaging design?

  • 9:35

    Faithfulness, Expressiveness and Elegance: Upgrading Packaging Design of Chinese Spirits

    Every year, major spirit manufacturers in China launch limited editions of bottle featuring Chinese Lunar New Year. These limited editions are of great collection value, but many young people always have such mixed feeling toward these packages. How should Chinese spirits upgrade packaging, so that consumers can perceive their value at a glimpse?

  • 10:05

    Food Show Tour

  • 10:50

    【Panel Discussion】Create a New Alcohol Drinking Scenario

    Business socialization and family gatherings have always been the main scenes of Chinese drinking, but young people nowadays prefer to drink on many leisure occasions. Drinking has gradually become a lighthearted and common little thing in life. How to create a relaxed and pleasant way of drinking for young people and create a new drinking scene?

    Leo Wang, The Head of Convivialite Ventures (Greater China & Southest Asia); Vice President of Pernod Ricard China

  • 11:30

    【Panel Discussion】Fruit Wine, Rice Wine, Sparkling Wine...How Could Delicious Alcoholic Drinks Build Their Own Brands?

    One major label for the new generation of alcohol consumers is "adventure-takers". They are brave enough to break away from traditions and are willing to try all types of novel liquors. Fruit wine, rice wine, sparkling wine of all flavors are their targets of exploration. Meanwhile, the rapid development of online channels enables such "risk-taking” behaviors. However, just as one line of poem describes, "flourishing flowers dazzlepeoples' eyes". How can delicious alcoholic drinks retain users who are swimming in the ocean of choices, stand out from numerous competing products and  become a brand that can be truly remembered by consumers?

    Karla Wang, Founder & CEO, Lady Penguin

    Bohan Zheng, Founder, Little Joy

    Jiang Xiaoyun, Founder & CEO, MIK

  • 12:00

    Food Show Tour and Lunch

  • 14:00

    Absolut Vodka: Absolute Artistic

    Absolut Vodka adopts a marketing approach that is completely different from traditional spirits marketing. Instead of focusing on vintage year, region, and history, it relies boldly on artist spirit. And because of this approach, Absolut Vodka has always maintained a place in the hearts of young generations.

  • 14:30

    New Retail for Liquor: A Scene of Both Online and Offline

    Online liquor sales volume enjoys rapid growth. However, the weigh of online channel differs greatly between liquor categories. How can O2O channels be better leveraged for different categories, so that online and offline sales channels best complement each other?

  • 15:00

    【Order on the Spot】Alcohol Delivery: Cheer Arrives in 25 Minutes!

    In addition to in-store consumption and online shopping, alcohol delivery service provides consumers with more choices. What kind of consumers are fans of the alcohol delivery service? What is the difference between the alcohol delivery channel and other channels? How to capture young alcoholics with the help of the delivery service?
    We will also order on the spot to experience the convenient service of the alcohol delivery.

    Zhiyu Pan, Co-founder, Jiu Xiao Er

  • 8:30

    Theme Exhibition

  • 8:45

    The Complex Chinese Market: What Consumption Era Are We In?

    "History doesn’t repeat itself, but it often rhymes." There are many similarities between today's China and Japan in the 1980s, such as macroeconomic levels, disposable income, aging population, East Asian cultural attributes, savings and consumption preferences.
    Atsushi Miura, a Japanese sociologist, divided the Japanese consumer society into four stages in his book The Rise of Sharing: Fourth-stage Consumer Society in Japan: minority middle-class consumption, family-centered consumption, personalized consumption and non-branded product consumption. To what extent will the Chinese consumer society follow this development path? What consumption era is China in and will China enter in the future?

    Meng Zi, Assistant Director, Head of Consumer Group, Chief Analyst of Food and Beverage & Cosmetics Sector, Guotai Junan Securities

  • 9:15

    Reserved Topic for Genki Forest

    HAO ZONG, Vice President, Genki Forest

  • 9:45

    Short Video Platforms Are Building a "Socail + Content + E-commerce" Ecosystem. How Can Brands Have a Head Start?

    Tencent opened up video channel and applet e-commerce; Ali inserted short video entrance to Taobao's home page, further accelerating e-commerce to rich media; ByteDance established an e-commerce department and set it as a tier 1 business unit; The DAU number of Kuaishou exceeded 100 million.
    Whether they started up from social, e-commerce or content, the Internet giants are accelerating to build their "social + content + e-commerce" ecosystem. Will content e-commerce be the next hotspot for traffic? How should food brands make the decision: wait and see, or deploy resources now?

    Sijing Zhang, Director of Consumer Product Planning, Tencent Marketing Solution 

  • 10:15

    Food Show Tour

  • 10:45

    How Do Brands Build Content Assets as Consumption Model Changes from "Buying" to "Shopping"?

    Aki Fu, Vice President, Zhihu

  • 11:15

    [Panel Discussion] Growth VS. Sustaining Sentiment, How Could Brands Run Private Domains in 2021?

    "The price of public domain traffic is climbing, and brands are paying more attention to ROI. These two factors have made private domain traffic occupy the C-suite of marketing for a long time, but the growth bottleneck and low activity of private domain traffic are also issues we have to face. In 2021:
    -How should we look at private domains: why did they became hot-spot in the past? What role does it play?
    - Rough growth or fine-tuned operation, how should food brands develop a private domain strategy?
    -How to enhance user value through private domains? What should be done to co-create products and content, build digital user assets, and strengthen emotional links?"

    Ruizhi Liu, Co-Founder & CMO, Honest Dairy

    Yu Zhou, Head of Private Domain Operations and Channel Sales, Lao Fan Gu

  • 12:00

    Lunch and Food Show Tour

  • 14:00

    Dealing with Fragmented Traffic: Media Trends and Forecast for 2021

    "Taobao, Tmall, Jingdong, Pinduoduo, Weibo, WeChat, Tiktok, Kwai, Bilibili, Zhihu, RED...... Consumers are distributed like dust on every medium. For F&B brands:
    -Which mediums are worth laying out? What are the attributes of different media, what kind of users are gathered, and what kind of content is more likely to be transferred?
    -What is the underlying logic of the popularity of different symbols, from graphics and video to short videos?
    -What are the media trends that brands should not miss in the coming year? How should brands develop their media strategy?"

    Allen Chen, CEO, QuestMobile

  • 14:30

    Bilibili, Marketers' Dream Platform

    Bilibili, which first thrived on the original PUGC content, seems to be the dream platform for all brand marketers. It has a high-quality community atmosphere centered on content, a high retention rate and strong user loyalty, simply the best platform for brand communication. However, the high requirements of users for product placement has always been a headache for brands. What kind of marketing can be done on Bilibili? What should the brands do?

  • 15:00

    Food Show Tour

  • 15:30

    Catch the Healthy Food Trend: Approach Truth from Data Then Implant Explosive Gene into The Product!

    Yan Lyu, Digital Marketing Director, DX Doctor

  • 16:00

    Big Data + NLP + ML: Quickly anticipate new flavor and ingredient trends in an ever-changing market

    Remember how salted egg yolk swept through the F&B industry after matcha, cheese, and "dirty" brown sugar? After that, jicama, snail noodles immediately caught up. Popular flavors/ingredients are becoming faster and faster, who will consumers fall in love with next?
    We have found a "robot helper" who can understand human language, analyze the social data across various media such as Weibo, WeChat, TikTok and Kwai to bring the latest taste and ingredient trends in the consumer market, so that enable marketers to become product innovation experts!

  • 16:30

    [Panel Discussion] Disappearing Boundary: Digital Marketing Expands into the Whole Business Chain

    Marketers have heard the old saying that the marketing and branding department is the department that spends money. But I'm sure we all, more or less like me, feel that this paragraph is outdated. A large number of CMOs have become CGOs, and brands are pursuing a shorter path to purchase.
    -Can we drive growth by digitalization only in marketing? With digital empowerment, how does marketing go deeper into user insights, product development, media strategy, and user experience?
    -How should brands design the infrastructure of marketing digitalization, build the team, and collaborate across departments?
    -Will first-party data become a key task in marketing digitalization as privacy-related data restrictions continue to expand and the price of public domain traffic rises?

    HAO ZONG, Vice President, Genki Forest

  • 17:30

    Wow Food Awards 2021 Ceremony - A Global F&B Innovative Product Evaluation Competition

    Launched by FBIF in 2017, Wow Food Awards is a global F&B innovative product competition. It gathers dozens of senior experts in product development and market research to taste and assess hundreds of entries from a comprehensive perspective, and the innovation of each product is deeply explored. We hope to gather the innovators through the competition, recognize outstanding innovation across every category of the F&B industry, present and spread more innovative products and ideas, and promote the innovation and development of the industry.
    At the ceremony we will announce the products with the highest scores in every sub-category, and present the "Most Popular Product Award" and the 2021 "Best of the Best Award". Let's see who they are!

  • 8:45

    Rediscover the Cradle of "Brands" in the Age of Traffic First

    With the influx of money from the TMT industry to the F&B industry, the land has become full of vitality, but also impetuous. Ways of increasing traffic are becoming homogeneous. Somehow, money and media placement have become the "must-do"s of branding.
    But if you look at the brands that have climbed to the top of the pyramid, where did they first come from? Coco Chanel advocated breaking free from the shackles on women. Henri Nestlé invented and produced nutritious infant cereal to tackle the high infant mortality rate and founded Nestlé. When today's consumers increasingly hope to pursue personal values and life attitude in consumption, how should brands build up their identity and spirit?

  • 9:15

    Reserved Topic for Weibo

  • 9:45

    When Everything is Media: Creating Differentiated Brand Experiences in "Blue Ocean" Context

    Q CHEN, GM of Brand Advertising Division, Internet Business Dept., Xiaomi Group

  • 10:15

    Food Show Tour

  • 10:45

    IP Authorization: Choosing the Right IP Is Very Important, But Developing It Is Even More Important

    It is said that POP MART will go public in Hong Kong in December, possibly through an over $6 billion IPO. The hotter it is, the more "a cool head" is needed. High-quality IP cooperation cases can help brands acquire target audiences, shape brand image and increase the product premium. But how to catch everyone's eyes and hearts among so many IP products and so much marketing? Choosing the right IP is very important, but developing it is even more important!

    Lisa Zhang, Co-founder, Alfilo Brands

  • 11:15

    [Panel Discussion] Co-branding, How to Jump Out of the Involution?

    Heytea X Sexy Tea, Sexy Tea X Saturn Bird, Pu Coffee X Lady Penguin and Holiland X Oreo......After nearly a year of these dazzling co-branding cases, we see some new possibilities:
    -Should co-branding be seen as a way to lease high-value IP, a strategy to leverage each other, or a attitude to strengthen the brand spirit? How can co-branding be carried out in these different contexts?
    -Is it useful to pursue co-branding with "internet celebrity brand" all the time? What kind of mindset should we adopt when looking at co-branding?
    -From "co-branding" to "branding", how should brands build and communicate their values?

    Tiepi, CEO, Yongpu Coffee

    Jiayi Zhu, General Manager, Brand Management Department, Tsingtao Brewery

  • 12:00

    Lunch and Food Show Tour

  • 13:30

    Convenience Store Chains Arrive in 15 Minutes, Please be Prepared!

    In recent years, China's physical retail sales growth rate is only single-digit or even negative, but the convenience store (CVS) channel has maintained a double-digit growth. CVS channel has not only resisted the impact of e-commerce and O2O through the advantage of "15 minutes to reach", also becomes an important branding position with the young urban consumers behind it. The most popular brand recently, Genki Forest, has captured the attention of the mainstream crowd with its CVS strategy.
    So, how should brands cooperate with CVS chains? What kind of innovative products do CVS welcome?

  • 14:00

    New Growth and New Ways to Operate Chain Restaurant Channel

    In an era that welcome words like "private domain," "closed loop," "data center", offline restaurant channel seems to have become an antique. However, twenty years ago, restaurant channel helped Wanglaoji grow from 180 million yuan in sales in 2002 to 12 billion yuan in 2008.
    Back to the present, will the chain restaurant channel give birth to the second "Wanglaoji"? What are the new opportunities and new ways to play in this segmentation channel?

  • 14:30

    Insights from Pangdonglai's Business Philosophy: What is the Core Competitiveness of Offline Retail?

    Lei Jun once called Pangdonglai a "god-like existence" in China's retail industry. People in Xuchang also said that only Tuesdays in the whole of Xuchang are free from traffic jams because Pangdonglai is not open on that day.

    Why has Pangdonglai been able to stand firm under the siege of foreign retail giants, e-commerce and new retail? From their "Retail is detail" service, staff management, front margin-oriented model, we may be able to glimpse the core competitiveness of offline retail.

  • 15:00

    [Panel Discussion] How to Make Friends Between New Consumer Brands and Offline Channels?

    New products and innovation are coming out all the time online, but online traffic dividend is disappearing. Offline consumer goods retail scale still accounts for 70%, but the innovation speed of "goods" and "field" is temporarily lagging behind the demand of "people". This contradiction also means: it's time for new consumer brands and offline channels to cooperate!
    And then, how to? How to develop pricing, promotion and channel strategies offline? How to learn the logic of product placement offline? How to break through the traditional thinking to create more cooperative mode?

    Yoep Man, Vice President - Offer Management Director & Member of the Executive Board of Directors, METRO

  • 15:45

    Retail Industry and Younger Generation's Consumption Mode Changing Dramatically, How Do Brands Develop New Retail Strategies?

    Jingdong & Xingsheng Youxuan, Xingsheng Youxuan and other Internet giants hit the second battle of community group buying, and Ali set up MMC business unit, making new retail again the focus of the F&B industry.
    Looking at O2O, community group buying, unmanned retail, DTC channels and other ways to play, as well as "lazier" consumer, what is the essential value of "new retail" for F&B brands? How can brands deploy their new retail strategies?

    Yunlong Guo, Vice President, Yili Group

  • 16:15

    Multi Terminal Mode + Private Brand Strategy: Is Hema's New Retail a Crisis or Opportunity for Brands?

    From the introduction of content and social function into Hema, to Hema MAX, Hema mini, Pick'n Go, and membership-only X store, Hema is constantly exploring multi terminal modes and private brands.
    On the one hand, its private brand has become a competitor of brand owners to some extent, but on the other, its multiple terminals and route to consumer, and even the content and social marketing touchpoints on Hema's platform, have also brought new opportunities to brands.
    How to establish a closer relationship between retailers and suppliers in the new retail chain? How will new retail in the future looks like?

  • 16:45

    Community Stores and Group Buying: How to Wind Up on Top of the Wind?

    The advantages of community stores in convenience and community group buying in price are incomparable to other existing channels. But how to combine convenience, price and quality goes back to the two topics of supply chain and business model:
    -How to establish a strong fresh supply chain to bring better consumer experiences?
    -What kind of business model can break out in the situation of the tripod of traditional vegetable market, O2O and supermarket?

  • 9:00

    【Brand Communication】Speak for Your Brand with Package

    For the brand team, the brand is their child. It carries their love and expectation: Not perfect, but better than perfect. They can talk about it for days and nights.

    But just as people often don't know how to describe a person they love, brand design teams often find difficulty in bringing out the best of the brand through packaging. Despite their familiarity to the brand, it is still not surprising when they fail to convey the message to the consumers. Why is that? Inspire yourself by thinking in a different way.

  • 9:45

    Going Overseas – How to Enable your Brand for Success in New Markets

    Launching your brand overseas means navigating uncharted waters. In new markets, the rules are often different. Yet, if you are considering overseas expansion, it likely means your brand is doing well in its home country. How do you leverage your brands' current assets and success factors? And how much do you change to adapt or fit local consumers and market expectations, but do so without losing your brand's fingerprint and drivers of success?

    Joanna Hutchins, from Cowan global branding agency, shares with you the Hard Working Assets model and a way of thinking to help identify – what’s core to your brand and what should you consider to adapt to enable your brand to realize potential overseas. Sharing with you insights from Cowan’s work with global, regional and local brands such as Danone, Vitasoy, Shiseido, Johnson & Johnson, Coca Cola, Vinda and Diageo, Joanna will help you understand how successful global brands are built and extended into new geographies using the Hard Working Assets model.

    Joanna Hutchins, Global CEO, Cowan

  • 10:15

    Food Show Tour

  • 10:45

    [Packaging Strategy] Topic Reserved for WestRock

    Quentin Yan, Sr Manager/Director, Asia Pacific Market Development, Consumer Packaging, WestRock 

    Jenny Fang, Sales Director, Gr. China, Consumer Paper, WestRock

  • 11:15

    [Design & Creation] Gamification: Create Fun User Experience!

    When you design a package like a game, the sky is the limit! It can be a palette of jam, a biscuit package printed with a series of stories, a mug lid that can function as a phone holder, a coffee capsule toy with lucky flavors, or a chocolate calendar that records your romantic memories...

    Who could ever resist the charm of game?

    Visit InnoPack and try these fun packages by yourself! More than 30 packages with the theme "gamification" will be displayed here, and you can participate in the Prize Quiz to win your own prize! After the game, panelists will share their opinions on the key of gamification on product and packaging design and how they get popular among consumers.

  • 12:00

    Lunch and Food Show Tour

  • 14:00

    [Brand Communication] Beyond Package Design

    Package design.

    It's not just about designing attractive packages.

    Packages will spend the longest time with consumers in all marketing activities.

    In other words, how to manage package communication well in comprehensive marketing activities is very important for becoming a brand that continues to be loved.

    Package design as a most crutial touch point with consumers, which goes beyond mere package design.

    Kaz Tsuburaku, CCO at dentsumcgarrybowen, who started his career as a brand consultant, and in 2014, moved to dentsu China and founded "CDC China", has since then led the more than 200 whole creative talent of dentsu in China. He moved to Canada and lead Canada team, then came back to China again recently. He will share with you, from the perspective of an experienced creative leader, some thoughts on package design in the digital era with case studies.

    Kaz Tsuburaku, Chief Crearive Officer, dentsu MCGARRYBOWEN China

  • 14:45

    [Brand Communication] How can IP Collaboration Package Become A Good Story Teller?

    If you haven't had a brand partner, you must not belong to the trendy club. If you have, you may have wondered: how to design a brand collaboration package?

    You're not telling your own story; you're telling a brand new story of you and your brand partner. The cover of this new story is the package, which should be able to attract your readers.

    It is not to be left with simply two logos printed together; it's about the personalities of brands. How do you mix and integrate? How do you guarantee the new appearance is still attractive?

    Lisa Zhang, Co-founder, Alfilo Brands

    Marcia Guo, Vice President, LELECHA

     

  • 15:30

    Food Show Tour

  • 16:00

    [Master Workshop] Typography: Dot the Soul of Package

    In packaging design, typography is a key aspect that is often overlooked. In both Chinese and Western languages, the structure, shape and outline of words and characters are closely related to culture, so they usually bring different impressions.

    Chen Rong, who co-founded Interdesign in 2017 as Creative Director, has been mainly engaged in the typeface design as the core of design research and education. His clients include: Suntory, Uni-President, RIO, Ajinomoto, etc.

    Come to the font theme workshop, Chen will lead you through interesting Chinese and Western fonts pairing, explain the examples of font design in packaging, and through group workshop, help you understand the impact of font changes on the overall effect of packaging.

    Rong Chen, Creative Director, The Interdesign Associates

  • 9:00

    [Design & Creation] 8 Key Words for Japanese-style Packaging DesIgn

    The "0.2 second rule", which has been cited numerous times in the packaging design world, is based on a best-selling book by Japanese packaging design guru Fumi Sasada. "When the consumer passes by the shelf, their glance at the product on it only takes 0.2 seconds." The book includes famous examples of Fumi's packaging design, including Kirin's Hyoketsu, Meiji Bulgarian Yogurt, and Kagome Vegetable Juice for 1 Day.

    At the age of 15, Fumi went abroad and began his design career in the United States. In his thirties, he returned to his home country Japan as the creative director of Landor Associates in Tokyo. In 1996, after being in the design world for 31 years, he founded his own international design firm - Bravis International, which has now set offices in various countries, including China, Korea and the US.

    Fumi's multicultural background has enabled a unique perspective on Japanese-style packaging design. In this presentation, he will share the eight key words with real-life examples, and the entire process from concept and naming, to packaging design, to discussion with clients, to the birth of the final product's new packaging.

    Fumi Sasada, President & CEO, Bravis International

  • 9:45

    [Packaging Strategy] Retail Visual Strategies for Digital Native Brands

    The popularity of e-commerce has given birth to a number of "digital natives" in the business world: they were born in the online world rather than in physical stores, and have grown rapidly with a much lower opening cost and creative marketing models, breaking sales records repeatedly in shopping festivals such as "Double 11".

    But when these digital native brands look to brick-and-mortar channels, they seem to have hit a "two dimensional wall". On online detail pages, brands can showcase raw materials and product features in colorful ways with boundless imagination, but in offline superstores, they can hardly apply the display directly as products are crowded on the shelf with limited display space. How can digital native brands, born in the online world, adjust their visual strategies to adapt to the "three dimensional world"?

    Ziyu Chen, Founder, Warm Light Design

  • 10:15

    【Brand Communication】What Kind of Design Wins in the Low-tier Market?

    Low-tier market is a new battle ground for many brands. For brands who are accustomed to competition in first tier cities, is it necessary to adapt to the rustic style?

    Do they have to change their existing brand image in order to fit in the less developed markets? What is the key to winning this game?

  • 10:45

    Food Show Tour

  • 11:15

    【Look into Material】The Art of Touch: From Fingertips to the Soul

    The perceptual system that packaging can reach is not limited to sight, but also at your fingertips. Even with the same set of visuals, the different materials used in packaging can bring a brand new textural experience.What sentimental effect does glass, plastic, paper, melamine, or non-woven fabric ... trigger? What kind of applications can they have?

    Lawrence Kang, CEO, KAFFTEC

  • 12:00

    Lunch and Food Show Tour

  • 14:00

    Topic Reserved for Tezign

  • 14:30

    [Design & Creation] 10 Myths into Russian Branding & Packaging Design

    Russia is often referred to as the "nation of fighters”, but Russian designers have pretty lovely and soft hearts. How do they make those cute designs of bright and fresh style, round appearance with little animals, fruits and vegetables?

    Anna Lukanina, Managing Partner, Depot Branding Agency; President, Russian Brand Consultancies Association

  • 15:00

    [Brand Communication] Across Generations: Glico's Brand Heritage and Innovation

    In October, 2020, Pocky was certified by GUINNESS WORLD RECORDS as the World's Best-selling Chocolate-Coated Biscuit Brand for the year 2019, with a 59 billion dollar global sales.
    Behind the amazing record, winning a strong foodhold in the highly competitive Japanese snack market, Glico is relying on more than tasty products, but also a brand heritage that lasts 99 years. It might not be difficult to develop a popular product, but if you want to be continuously successful for generations, you must know how to properly inherit your brand assets and make constant and appropriate innovations.
    Takumi Kato, President at Shanghai Ezaki Glico Foods, will share with you Glico's design history, its heritage and innovation, and disclose what is special about the brand that has won over the hearts of generations.

    Takumi Kato, President, Shanghai Ezaki Glico Foods Co., Ltd.

  • 9:00

    [Keynote Speech] Product Manager: This is How I Create a "Instant Hit"

    "Instant Hits" are important, but they are scarce and difficult to create. According to the statistics from Tmall in 2019, only 5% of the new launches were successful, but a instant hit could account for 5%-30% of the overall sales of a store.
    How should product managers balance product and marketing to create products that can not only meet the needs of target consumers, but also make users share willingly?

  • 9:40

    [Keynote Speech] Make Users Communicators and Co-Creators of Products

    Products co-created with users have strong communication value and loyal fans. From the R&D to market launch, the users could be involved in each step of product development.
    It is worth thinking about:
    - How to build a bridge to communicate with users and accumulate seed users?
    - How to properly listen to users and understand the real needs to guide product innovation?
    - How to accumulate super KOC or even KOL users?

  • 10:10

    [Panel Discussion] New Generation vs. Industry Veterans

    The new generation is closer to young consumers, but industry veterans know more about the opportunities and traps in the industry.
    How should they learn from each other and make progress?

    Xuexue, Co-Founder & COO, Wholly Moly!

  • 10:40

    Food Show Tour

  • 11:00

    [Keynote Speech] Combination of Public Domain and Private Domain

    - New hotspots for traffic will always appear. How to avoid falling into the black hole of traffic?
    - In the long run, how to realize the transformation from operating traffic to operating users?
    - What is private domain and how to accumulate the user asset?
    - How to make a good combination strategy of public and private domains?

    Kiki Wu, Founder & CEO, STARFIELD

    Shen Yueren, Founder & CEO, Taste Matters

    Huabin Chen, Founder of SoupMaster & HI! GUYS

  • 11:30

    [Panel Discussion] We Turn What We Love into Business

    A speaker from Sequoia Capital once shared: "Entrepreneurship is about evolution."
    If you return to the starting point, would you still remember why you started your business? Did you ever get lost while going through the "dark forest"? Facing the unknown future, what are you still insisting on?

    Kiki Wu, Founder & CEO, STARFIELD

    Shen Yueren, Founder & CEO, Taste Matters

    Huabin Chen, Founder of SoupMaster & HI! GUYS

  • 12:00

    Lunch and Food Show Tour

  • 14:00

    [Keynote Speech] Brand Becomes the Symbol of a Category: How to Realize that?

    Creating and redefining a product category is an effective way for new brands to rise in recent years, but when the pioneers have proved that there is such a market demand, traditional brands and new players with scale or channel advantages will also enter this market. How to make full use of "being the first" to create the category to guarantee a strong position in the market? And how to strengthen consumers' impression with the brand when it is developing new products?

  • 14:30

    [Keynote Speech] Reserved Topic for LemonBox

    It is worth thinking how to avoid homogenization and price wars in China, a country that features the largest and most complete supply chain networks in the world.
    - How to identify the real and long-term user demands through the First Principle Thinking?
    - How to create your unique value and build your own defense barriers?

  • 15:00

    [Keynote Speech]Reserved Topic for Hey Maet

    ChiChi Hong, Co-founder, Twinkling Power & Hey Maet

  • 15:30

    Food Show Tour

  • 16:00

    [Keynote Speech] The Road to Creating a Super Brand: A Product Matrix Under the Same Brand, or a Multi-Product Matrix Under Multiple Sub-Brands?

    Build the sustainable flywheel of growth.
    -Should we expand the category or the brand?
    -How to strike a balance between quantitative and qualitative changes?
    -How can the new product achieve a balance between meeting the demands of the minority and the majority?

  • 16:30

    [Panel Discussion] Open Innovation: Open up the Future for All

    The life cycles of products are getting short, but the factors that influence the consumer's decision-making process are multiplying. How to meet the changeable but segmented needs of consumers, and how to find certainty more quickly in uncertainty? How to resolve the contradiction between mass production and differentiated products?
    - How do all parties in the industrial chain think about the virtuous circle, from manufacture to creation?
    - How do start-up brands leverage resources?
    - What are the effective co-creation models?

    Sue, Founder & CEO, oatoat

  • 17:10

    [Onstage Interview] Reserved Topic for DaChan Food

  • 9:00

    [Keynote Speech] Talk to Investors: the New Era of F&B Consumption in Their Eyes

    Against the backdrop of China's dual-circulation strategy, what are the opportunities and challenges the domestic F&B industry is facing from the global perspective?
    - How to grasp the overall trend of consumption?
    - What are the characteristics of domestic consumption at the current stage?
    - What are the innovative and entrepreneurial opportunities in the F&B industry?

    Chris Shen, Principal, Warburg Pincus

  • 9:40

    [Keynote Speech] Opportunities and Challenges for the F&B Industry in the Era of Boundless Retail

    Mr. Chang Bin of GenBridge Capital once shared the three key criteria about how to identify new retail from the traditional one. First, whether it can reduce costs, Second, whether it can improve efficiency, Third, whether it can optimize the experience. And the two important features of new retail are: boundless and precise.
    - How to achieve "what you see is what you get", online and offline?
    - How to develop a good product that can meet new demands when experience matters more?
    - How to grasp the opportunities in the sinking market?

    Robert Chang, Founder, GENBRIDGE Capital

  • 10:20

    Food Show Tour

  • 10:50

    [Panel Discussion]How Do Investor Become Venture Partner

    In the changing times, we need to have a long-term vision as people are investing on the future of the present emerging brands. How do investors and entrepreneurs work together to reach excellence?

    Vincent Weng, Founder, Charisma Partner

  • 11:30

    [Keynote Speech]Reserved Topic for Genharmony Capital

    In the changing times, we need to have a long-term vision as people are investing on the future of the present emerging brands. How do investors and entrepreneurs work together to reach excellence?

    Vincent Weng, Founder, Charisma Partner

  • 12:00

    Lunch and Food Show Tour

  • 14:00

    [Keynote Speech] Tech Players Targetting Food - What Are Their Advantages? What About Challenges?

    Tech companies have accumulated a great amount of data for user behavior, so they can respond quickly to new trends and iterate the products with high efficiency. They have natural advantages in DTC communication.
    - How to position their product and leverage their advantages to create unique value for consumers?
    - What are their challenges in competing with traditional brands and new brands?

    Yao Ma, Vice President, Boohee

    Daniel Wu, CMO, NetEase Yanxuan

  • 14:40

    [Keynote Speech]Investment Opportunities for Food Supply Chain Upgrading and Integration with a Global Perspective

    From "eat full" to "eat well", it reflects consumers' real demand for food safety and food quality. From the farm to the tip of the tongue, China has problems of low efficiency, serious waste and backward technology in the upstream and middle reaches of food cultivation, processing and circulation. Food safety and quality cannot be completely guaranteed. In the future, the competition in the food industry will be the simultaneous competition of safe raw materials, advanced production and modern supply so that a quality and efficient supply chain is indispensable. From an agricultural country to a food power, China still has a long way to go, so it is imperative to upgrade and integrate the supply chain. Based on China and looking to the world, these questions are worth thinking:
    -Why do we need a global perspective to look at the development of food supply chain?
    -What mature experiences of developed countries are worth learning?
    -How to improve and integrate the food supply chain after investing from a global perspective?

    Chris Wang, Co-founding Partner, Hosen Capital; Vice Chairman, New Hope Group

  • 15:20

    [Keynote Speech]Reserved Topic for PRC

    Leo Wang, The Head of Convivialite Ventures (Greater China & Southest Asia); Vice President of Pernod Ricard China

  • 15:50

    [Keynote Speech]Reserved Topic for ZX Ventures

    Muthu Kathiresan, ZX Beverage Fund General Partner, Budweiser Brewing Company APAC

  • 16:20

    [Keynote Speech]Reserved Topic for PepsiCo

    Lisa Deng, VP, PepsiCo APAC Strategy & Business Development; Managing Director, PepsiCo Ventures China