Sophia Nadur

Global Food and Drink Innovator & Tg Green Tea Creator

Ideas 2 Launch Ltd


Sophia Nadur works for organizations and/or their advisors across the globe that need help with developing better food & drink portfolios and/or nudging consumer attitude/behavior change in relation to what they put into their bodies day after day.

She has more than 20 years’ global marketing & innovation experience with Coca-Cola, Mars, Unilever, and Kraft/Mondelez, where she developed and led complex marketing activities and NPD across multiple food & drink categories in Europe, China, the USA, and Latin America. She is also a qualified lawyer and, more lately, the co-founder of a London-based beverage startup that has developed a unique range of Middle Kingdom inspired "better for you" beverages ( that will support the growth of an emerging drinks’ category in the UK, Europe, China, the US and elsewhere!

Sophia holds a BSc degree in Physiology from McGill University, a LLB law degree from the University of London, and an MBA from Warwick Business School. She is a mentor to numerous entrepreneurs and business managers through WBS and the Arthur Lok Jack Graduate School of Business. You can contact her via Linkedin, via WeChat snadur, or Twitter @sophia_isa.